Category Archives: Professional Experts

Another Cash-Based Physical Therapy Success Story

The third party payer system poses a variety of challenges for physical therapy clinic owners.  From the cost of collecting payments to the difficulty of negotiating rates with insurance companies the traditional third party payer system can impact the bottom line of a clinic which has made a cash-based practice appealing to many physical therapy [...]

Optimistic Outlook for Physical Therapy

The landscape of health care is constantly changing and direct access to physical therapy is providing new opportunities to physical therapists. Today’s expert Lisa Kemp, DPT, President and Clinical Director at Advantage Physical Therapy Associates shares why she is so optimistic about the future. She credits direct access for providing her clinic with the opportunity [...]

Why Physical Therapy Branding Matters

A brand as defined by the American Marketing Association is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Today’s expert, Dr. Ben Fung is a physical therapist that [...]

Physical Therapy is all about Serving Consumers (Not Just Patients)

Words matter. That’s why today’s guest advocates for using the term consumer over patient when referring to clients at your clinic. In his second podcast with PT Talker,   Jerry Durham, PT, Principal of San Francisco Sport and Spine Physical Therapy,  shares why customer service is so important at your clinic. He stresses that consumers have [...]