Why it’s an Exciting Time to be a Physical Therapist

It’s a great time to be a physical therapist. Despite lower reimbursement rates faced by many physical therapists, today’s expert,  Jerry Durham, PT, Principal of San Francisco Sport and Spine Physical Therapy,  shares why he he’s so excited about the future of physical therapy in the first of two podcasts.

His clinic is currently in the process of operating out of network and he has found greater success in doing so with higher average revenues per visit than ever.  And despite the uncertainty associated with the Affordable Care Act, he believes physical therapists are in a great position to share why physical therapy may be the best option for some individuals. Learn how he uses social media to foster communication and why he believes a customer focused practice is critical to his success.  

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  1. Posted May 7, 2014 at 1:34 pm | Permalink

    Agree with Jerry… “the reimbursement pendulum will NOT swing back towards higher payments”…

    All growth HAS to come from the patient side. Call it cash pay if you want but there is NO MORE MONEY on the government (Medicare) side or from commercial insurance payers.


    Tim Richardson, PT

  2. Posted May 19, 2014 at 11:05 pm | Permalink

    Great interview with one of the big thinkers in our profession.

    “Person with $50 copay will have a better results than the person with the $20 copay 90% of the time.”

  3. Posted May 22, 2014 at 10:04 pm | Permalink

    I agree with the article and the comments. We have over the past 3 years gone to non-provider status, then to just medicare, and now to cash based only and find it much more transformative for us and for our clients. I feel it’s important to have a product, our services, that are valuable to our clients. If we can shift to a cash based practice, the onus is on us to have a skill set that helps people in efficient and effective ways. it’s great to hear others are doing this as well.
    Ralph Havens,
    Ralph Havens Physical Therapy
    Bellingham, WA

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