Referrals remain one of the best ways for private practice physical therapy owners to gain more clients. Dedicating the time and effort to obtaining referrals pays off.   Today’s guest, Paul Martin, MPT,CBI, owner of Martin Healthcare Advisors, shares an innovative approach to obtaining referrals.

The approach Martin advocates physical therapists use to generate referrals is to utilize a physician liaison instead of a marketing representative.  This service-based approach is focused on the needs of physicians and how the physical therapy clinic can be of service. Discover more about how this approach can help you gain referrals as well as details about the new Medicare cap by listening to the full podcast now.