Physicians are often one of the top sources physical therapists rely on for referrals. However, they don’t have to be. Today’s expert joins us for a second time, Jarod Carter, PT, DPT, MTC owns cash-based physical therapy clinic, Carter Physiotherapy . He shares some of the secrets to obtaining non-physician referrals.
Author of the book My Cash-Based Practice, Dr. Carter has successfully implemented a cash-based practice. He also finds word of mouth from his own patients as one of the leading sources for referrals. Followed only by athletic trainers, massage therapists, personal trainers and other heathland wellness professionals. Learn how you can tap into these resources to grow your practice by listening to the full podcast now.
2 Comments
Great podcast. PT’s focus on only doctors all too often when other resources can also be very effective (like current patients and massage therapists).
Great podcast. I think it is always important to remember who we spend the most time with–The Patients!! If we treat them well and improve their condition, you can be sure they will refer you new patients. Word of mouth is an incredibly strong marketing tool. As my practice has grown I’ve learned that it is ok to ask patients to refer people to you if they feel you could help. I started doing that and my “friend of a friend referrals” skyrocketed.