Desktop Exercise Calendar Doubles as Marketing Tool for Physical Therapy Clinics

Sitting too much can be hazardous to your health.  In fact, a study featured in the March 26, 2012 issue of Archives of Internal Medicine found people who sat for over 11 hours or more per day were 40 percent more likely to die from any cause.  To help individuals with jobs that require sitting behind a desk for much of the day, physical therapist and owner of Naperville Physical Therapy, Mary Rachford, created a desktop calendar. She recently discussed her Workspace Workouts Calendar with PT Talker.

The desktop calendar features three daily exercises for every work day and each exercise is designed for an office setting and requires no special equipment.  Health tips are also included for the weekend.  Not only have patients found the calendar useful, but the physical therapy have found them to be good marketing tools since the calendars can be customized so the name of the clinic is on the cover of the calendar and each page of the calendar. Rachford states that the calendar has served as one of the best marketing tools they’ve ever used. Learn more about how the calendar has also served as a way to gain referrals by listening to the full podcast now.

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  1. Posted August 16, 2012 at 2:30 pm | Permalink

    Thank you so much for the interview. I am very pleased with how it turned out. You did a great job. I will pass the word among my PT friends to get your name out.

  2. Davet Covillon
    Posted January 31, 2013 at 8:42 pm | Permalink

    Fascinating! Brilliant idea! I hope that my physical therapy naperville begins using such a tool soon. It seems like something that would be useful and motivating.

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