A brand as defined by the American Marketing Association is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Today’s expert, Dr. Ben Fung is a physical therapist that also helps physical therapy clinics develop a strong brand.
Branding is more than a logo. It’s the way individuals relate to your clinic. He encourages physical therapists to take time to identify who their major market segment and use that information to develop a brand that resonates with the hearts and minds of current and potential customers. Learn more by listening to the full podcast now.