Bringing Physical Therapy Direct to Customers

Instead of bringing physical therapy customers to your clinic, today’s expert brings physical therapy direct to consumers in their own home. Benjamin Gold, PT, MCMT owns HPTNYC a boutique home physical therapy service in Manhattan and is currently working on building a similar model in Australia.

From day one, the clinic has been cash-based. He’s never had to accept insurance at his clinic. This model has served him well and left the business less vulnerable to changes in the health care. Learn more about his model and what it’s like to manage a clinic from another part of the world by listing to a full podcast now.

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Another Cash-Based Physical Therapy Success Story

The third party payer system poses a variety of challenges for physical therapy clinic owners.  From the cost of collecting payments to the difficulty of negotiating rates with insurance companies the traditional third party payer system can impact the bottom line of a clinic which has made a cash-based practice appealing to many physical therapy owners. Today’s expert, Aaron LeBauer, PT, DPT, LMBT owns LeBauer Physical Therapy, a cash-based physical therapy clinic. 

LeBauer finds a cash-based practice to be the best fit for his treatment philosophy. In his practice, customers usually come in only once a week for a focused session instead of  a couple treatments per week like traditional clinics.  He believes as higher deductibles become a regular part of health care, consumers are going to look for the best value care and find the cash-based practice puts patients in control of the cost without the hassle and surprises from insurance co-pays and deductibles.  Learn more by listening to the full podcast now.

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Optimistic Outlook for Physical Therapy

The landscape of health care is constantly changing and direct access to physical therapy is providing new opportunities to physical therapists. Today’s expert Lisa Kemp, DPT, President and Clinical Director at Advantage Physical Therapy Associates shares why she is so optimistic about the future.
She credits direct access for providing her clinic with the opportunity to empower individuals in her community. And believes it’s important to let individuals know that they have the power to choose where they want to go without waiting to see a physician.

With direct access, physical therapists can now be a referral source for physicians by making referrals to physicians for issues that they see that may require further care. Kemp believes the future is bright and that physical therapy has the potential of being that direct access provider ready to step in place to support the primary care gaps created by an active aging population. Learn more by listening to the full podcast now.

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Why Physical Therapy Branding Matters

A brand as defined by the American Marketing Association is a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.” Today’s expert, Dr. Ben Fung is a physical therapist that also helps physical therapy clinics develop a strong brand.

Branding is more than a logo. It’s the way individuals relate to your clinic. He encourages physical therapists to take time to identify who their major market segment and use that information to develop a brand that resonates with the hearts and minds of current and potential customers. Learn more by listening to the full podcast now.

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